Television Programming, Access Constraints, and Viewer Satisfaction among Rural Dwellers in Ogun State: Evidence from Obafemi Owode Local Government Area

Abstract Television remains a key medium for information, education, and entertainment in rural Nigeria, yet access constraints and content relevance affect viewer satisfaction. This study examined television programme selection, access challenges, and viewer satisfaction among 200 rural dwellers in Obafemi Owode Local Government Area, Ogun State. A descriptive survey design was adopted, with respondents selected through multistage sampling. Data were analysed using frequencies, percentages, means, standard deviations, and cross-tabulations. Findings indicate that news, religious, drama, and entertainment programmes are the most preferred, with education levels significantly influencing programme choice. Viewer satisfaction was moderate too high, shaped by content relevance, clarity, and usefulness; however, infrastructural factorsparticularly electricity (𝑥 = 4.12, SD = 0.89) and signal quality (𝑥 = 3.98, SD = 0.92)-constrained consistent engagement. The study concludes that both content quality and access conditions determine rural television satisfaction. Recommendations include prioritising indigenous language programming, culturally relevant content, and infrastructural improvements to enhance rural media inclusion and developmental impact.

Keywords: Role, Women, Patriarchy.