Socio – Economic Challenges Associated with Marketing System of Agricultural Produce in Itas Gadau Local Government Area Bauchi State Nigeria

This research aimed to discover the Socio – economic challenges associated with the marketing system of their agricultural products in Itas Gadau Local Government Area, Bauchi State, Nigeria. The study area was classified into three basic groups based on the accessibility characteristics in order to enticement an effective sample. These include areas located along a major road (good); those with available moderate access (moderate) and those sited far away from the main road (poor). This research used a total of 1462 registered farmers obtained from Bauchi State Agricultural Development project (BSADP). A total of 292 respondents were selected from the six (6) sampled areas. Questionnaire, focus group Discussion and Filed observation were adopted in soliciting the information used in this study. The study used both primary and secondary data. The primary data includes data on the socio-economic attributes of the respondents, which is collected with the aid of a questionnaire. The data collected were analyzed using simple percentage since it was qualitative data that was sourced using Statistical Package for Social Sciences (SPSS Version16). The findings revealed that transportation cost was the major challenge being experience in marketing agricultural produce in the study area. It was therefore recommended among others that alternative means of transportation of agricultural commodities should be sourced and used

Keywords: Socio – Economic impacts, challenges of transportation of agricultural produce, Marketing, System, Produce