A Survey of the Publishing Strategies of the University of Calabar Printing and Publishing Press Limited, Calabar

The survey study was undertaken to investigate the publishing strategies of the University of Calabar Printing and Publishing Press Limited. Three research questions were raised to guide the study. A sample of forty-nine (49) staff were used for the study. A structured questionnaire titled UNICAL Press Publishing Strategies Questionnaire (UPPSQ) was adopted as instrument for data collection. Descriptive analysis (involving frequency and simple percentages) was the statistical technique employed to analyze the research questions, (the results are presented on tables). The result of the analysis revealed that, the University of Calabar Printing and Publishing Press Limited majorly depend on authors to bring their manuscripts to the publishing house for publication, it was also revealed that they do not provide marketing and distribution services of the published books for their authors neither do they engage in any form of advertising services for the authors. Based on these findings, the researchers recommended that the management of University of Calabar Printing and Publishing Press Limited should engage the services of literary agents who can scout for manuscripts from authors, undertake to support their authors in the marketing and distribution of the published books and also render advertising services for their customers.

Keywords: manuscript acquisition, marketing strategies, publishing services, publishing house and publishers.