Harnessing Trado-Media in Reducing Water Pollution and Sustainable Development Goals in Nigeria: The case of Cross River State

Water pollution is a significant environmental and public health challenge in Cross River State, Nigeria. Traditional media (Trado-media), including folklore, proverbs, traditional festivals, town criers, and community gatherings, play an essential role in disseminating information and shaping public behavior. This paper explores the potential of Trado-media in reducing water pollution and promoting Sustainable Development Goals (SDGs) in Cross River State. The study examines the effectiveness of indigenous communication channels in influencing local communities to adopt sustainable water management practices. It also discusses policy recommendations for integrating Trado-media into environmental conservation strategies. The findings suggest that Trado-media, when effectively harnessed, can foster grassroots engagement, enhance environmental awareness, and contribute to achieving SDG 6 (Clean Water and Sanitation) and SDG 13 (Climate Action).

Keywords: Trado-media, water pollution, sustainable development, SDGs, Cross River State, environmental conservation